Leading esports organization Team Liquid launches its innovative MyBlue fan engagement platform on Sui today, empowering new experiences for its global fanbase. With MyBlue, fans receive their very own soulbound avatar of Blue, Team Liquid's mascot, that they can customize with digital items earned by completing quests. The Blue avatar and accessories are all stored on Sui, giving fans true ownership of their individual fan journey.
Team Liquid, founded in 2000, competes across the top esports titles, including League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Mobile Legends: Bang Bang. The global nature of esports tournaments makes connecting fans to Team Liquid and to each other a major challenge.
Enter Sui and MyBlue, marking a new chapter in Team Liquid fandom. Using Sui's transformative technology, fans all over the world can complete quests, earn items, compete on the leaderboards, and collaborate with the community. The items fans unlock for their Blue allow for endless customization and self-expression, and include both cosmetic items and memorabilia items commemorating huge Team Liquid moments.
For example, MyBlue users can obtain a legendary shield for their Blue to celebrate Team Liquid's recent tournament win in Dota 2’s The International, one of the world’s most prestigious esports events. The items fans earn also unlock value beyond the digital, as the items can also serve as a ticket to enter exciting giveaways to win exclusive merch, signed jerseys, partner perks, special access to players, and even one-of-a-kind experiences like trips to an esports event. Fans also earn points on MyBlue they can redeem for additional prizes.
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Team Liquid built MyBlue on Sui to enable its fans to truly own their individual fan journey and keep user experience as a top priority. Many Team Liquid fans are new to blockchain and Web3, and Sui is incredibly well suited to cater to them. With Sui’s innovative zkLogin, fans create their MyBlue account with familiar credentials, like Google or Twitch, and immediately receive their Blue avatar to start questing and collecting. Via sponsored transactions, fans will earn their avatar and items in a transparent and free way, without needing a sophisticated understanding of the underlying blockchain technology. Sui enables Team Liquid fans to have a frictionless experience, so they can focus on completing quests, earning rewards, competing on the leaderboards, and collaborating with other members of the community.
Check out Team Liquid and get your very own Blue today!
